8 Adword tips that will make you more money
A well executed PPC campaign can be a sure way to increase ROI and revenue. Adverts on google serps will make your product or service available on the first page of relevant searches – this is obviously based on CPC and keywords chosen to rank for but we’ll get to that in another post.
First step in SEO for a new business site requires your site to shows up on google search results. This is Google indexing and a sure fire way to check is through Google search console to confirm pages that have recently been indexed from your site.
For businesses planning on using Google AdWords to send traffic to a product or service, maximizing their ad budgets to ensure a strong ROI is essential and we compiled 8 adword tips that can get you started:
- make a relevant landing page: Alot of people searching on google are looking for results to a question as immediately as possible. Your landing page has to be relevant to the ad else it only leads to a fast bounce out of your website. A successful PPC ad draws possible customers to a landing page. it is then the job of that landing page to convert that lead into a paying customer. A bounced lead is therefore a wasted money on ad click. You do not want too many of those.
- Optimize your negative keywords: By telling google what your product is not, you are specifying to google search queries that do not match the intent of your potential customers. This is particularly necessary for products with variation of products you don’t stock, search query with ‘Free’ is a very good example of negative keyword.
- Use the right keyword match types: The most important aspect of a PPC campaign are the keywords and the modifiers you use to rank for them. Broad match, broad match modified, Exact match or phrase match which are variation of keywords that google offer could be the discerning factor between potential customer and irrelevant landing page.
- Alter the keyword modifiers over time to experiment: Fastest way to get as much data as possible such as what people are searching and other terms that are relevant but you may not have considered is a broad match. Grab a list of negative keywords that don’t describe your product then tighten your ad spend with phrase match modifier for your relevant keywords. when ad spend is on a budget, i usually recommend Exact match.
- Fill out all available ad content: ETA in the new google update – two headlines, final url, long description and optional sub-domain path. They enable you tell an expanded story about your product and you can leverage one or more keywords in your ad description. It makes your ad more complete and make it stand out more.
- Use every relevant ad extension: These are Call-to-Action links that can be placed right below your ad. They are a considerable aspect of ads that give them a performance boost. If phone calls are an important part of your business – for example, pizza delivery, there’s no reason why a call us now button should not be placed boldly in your ad.
- Geographic locations: No matter the size of your business or industry, your PPC campaign is only as relevant as the focus of your marketing dollars on geographic targets. It is in your best interest to have your max bid in locations that are close to your physical address.
- Mobile Optimized campaigns: This should be No. 1. Mobile optimized campaigns give you the best chance to engage with your preferred customers in the format of their preferred device. Get directions link below your ad is a great example of a mobile optimized ad. The user will have a route to your business with the touch of your ad. Before targeting mobile users, it’s good to spend some time on google analytics and figure out percentage of your traffic that is already mobile users – what is their engagement vs desktop users, how well do they convert to paying customers. If mobile is your top source of customers, you can’t know unless you look at the data on google analytics.