$300 in 10 days niche research – Case study
I ran ads for pet toys that kept your pet busy while you are away. Some of the toys had catnip that dosed your cat so it played high all day.
I brainstormed on the best sales copy and i settled on guilting pet owners. Then offering a world of possibilities this pet ball could offer them.
Their cats separation anxiety will seize to exist. I added a few reviews from ali express and and amazon of satisfied customers for testimonials.
As it was an e-commerce store. I added a limited time sales badge to the listing with a similar product already sold out. I used this to drive home the sense of
“This is the ultimate pet ball. It is better than all the other pet balls you may have come across. Not only is it quite expensive showing it’s luxury materials, not many people own this cat ball. The few that know it, have bought it all to horde it so no one else can have it. Your neighbour should see this ball in your house and he will envy the fuck out of you. Here’s one more opportunity to be that guy!”
I created this landing page on instapages(or another shopify sales funnel app). which has a lot of useful design features. Your project can become mobile friendly with very few clicks. I follow a lot of affiliates and chat in forums, i have listed the best landing page builders you should be using right now
Running my Facebook ad campaign
I strongly recommend every marketer should be split testing their marketing strategy. Whether for a pre-built list or testing your content value, your idea presentation to your list varies. Here’s why?
After A/B testing on various demographics, i found the most responsive group to be women aged 36-44. The CPC was roughly £0.15 if placed in Facebook audience network, i figure this was a huge mistake now. Here’s why?
If i placed it in Mobile/ Facebook feed, the CPC rose sharply to about £0.45 making this project too expensive to run. Although i did notice the quality of the lead rose. People sent to my website had more interest in other items i had for sale. They generally spent longer time on my site. Most were interested in reading About me page (This is where you sell to your customers. Not your commerce landing page, you are selling value and benefits to your customer. What have you gone through to bring me this Cat ball)
I noticed site visitors had interest in technophiles . They had recently bought pet insurance for their dog/ cat (which makes sense as it shows they are interested in the well being of their pet.)
My ad was successful in driving traffic for 3 reasons.
I touched on emotions that affected pet owners when they leave their cat/ dog home alone.
I intrigued their interest as to how my solution could relieve their worries.
I monitored reactions to my ads using Google Analytics.
The Landing Page
The Sales funnel